About the Contributor

Contributed by Laura Lentchitsky

• Better ROI on B2B Webinars: Low-Hanging Fruit You Shouldn't Overlook

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Demand Generation

  Webinars are a great tool for any stage of the buyer's journey, but you're probably not going to get the ...

• Ghostwriting Blog Posts for Sales Reps? Read This First.

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Writing

  Blogging is a great way for sales reps to establish credibility, but it's up to us marketers to ensure the ...