Contributed by Mark Sullivan
- Rocket Fuel for Your Marketing Career: Getting Attribution Right
As marketers, we're all artists, and our currency is persuasion. But to become among the most sought-after, elite marketers in ...
About the Contributor
Mark Sullivan
Mark Sullivan is a veteran marketer whose work has been featured in VentureBeat, American Marketing Association, CMO.com, StreetFightMag, and MarTech Advisor. He frequently speaks on combining the art of marketing persuasion with the science of marketing tracking. He leads Demand Generation at CallRail.
CallRail provides lead tracking and call analytics tools for more than 65,000 businesses across the US, Canada, and several other countries. Want to know where your leads are coming from and how qualified they are? Sign up for a completely free 14-day trial of CallRail's award-winning software. No credit card needed.
