Morgan Stewart
Morgan Stewart is director of research and strategy for ExactTarget (www.exacttarget.com), a provider of on-demand email and one-to-one marketing solutions. Reach him at mstewart@exacttarget.com.
Articles by Morgan Stewart
- Why Social, Mobile, and Email Are BFFs (Not Archenemies)The digital-marketing trifecta of social media, mobile, and email are fueling (not cannibalizing) one another. One clear example is the impact that smartphones are having on the use of email and social networking. more
- Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About ItMost consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers are welcome in social networks at all. But here's how companies can connect with fans without turning them off. more
- Email Marketing Insights From Obama and McCainIn the two weeks leading up to the November 4 election, email messages came fast and furious from the presidential campaigns of both John McCain and Barack Obama. In the last week, both supporters received at least two emails a day from both campaigns. In evaluating those email messages, I saw ... more
What's New
Facebook Ad Spend Growth Outpacing Paid SearchSocial MediaPosted 2/10/2012 8:00:00 AM
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Android Gains in Smartphone Market, Apple Also ...MobilePosted 2/7/2012 8:00:00 AM
Optimizing the Customer Journey: Strategy and Case StudyAttendee rating:
B2B Social Media Power HourAttendee rating:
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