Contributed by Mike Dickerson
- Worried About Your Millennial Strategy? Top 3 Myths and Truths
Do Millennials really have unique qualities, and do they really present unique challenges to marketers... or are we simply dealing ...
About the Contributor
Mike Dickerson
Mike Dickerson is new product lead at Alter Agents, a research consultancy in Los Angeles. Drawing on a background in qualitative and quantitative sociology research, he brings a strong social science perspective to designing and executing market research projects.
LinkedIn: Michael Dickerson
