About the Contributor

MaryAnn Pfeiffer is the founder of 108 Degrees, an award-winning digital marketing agency specializing in small business and non-profits. Her career in email marketing began when "you've got mail" was the most popular sound on a personal computer, and twenty years later it continues to remain one of the most effective tools she uses to build her clients' reach. MaryAnn develops email campaigns alongside social media and content marketing to deliver comprehensive programs for clients.