Paul Barsch
Paul A. Barsch directs the professional services marketing programs for one of the top 10 software companies in the United States and blogs about the intersection and impact of technology and marketing (www.paulbarsch.com). He can be contacted at paulbarsch(at)yahoo(dotcom).
Articles by Paul Barsch
- In the past, the CMO and CIO have had a tenuous relationship, with both roles vociferously complaining about the other's ... more
- Notoriously private, Warren Buffett doesn't have a lot to say publicly, except for his annual letter to shareholders that usually ... more
- Warren Buffett is regarded by his peers as one of the brightest and most savvy minds in investment, business strategy, ... more
- It is the beginning of the fiscal year, and the marketing budget is fully funded. Giddy with delight, you begin ... more
- Many marketing professionals are trapped in discerning the best tradeshows, direct mail pieces or advertising layouts. But the truth is ... more
- A recent book by a popular CRM expert declared the era of the 4 Ps effectively over. The author argues ... more
- n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their ... more
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