About the Contributor

Kumar Rathnam is a technology executive with 18 years of experience working across multiple industries, focusing most recently on digital media and marketing. His expertise includes software development management, technical product development, technology team leadership, managing large-scale digital marketing and content marketing supported websites, and marketing cloud platforms. He serves as VP technology strategist, digital solutions at Dun & Bradstreet. Kumar provides strategic guidance to D&B customers on how to best leverage technology and data to drive digital strategy.