Contributed by Behice Ece Ilhan
- Frenemies: The Battle of Rival Brand Fans on Social Media
The assumption is that negative comments of rival fans hurt the involved brands--at least on the social media channels on ...
About the Contributor
Behice Ece Ilhan
Dr. Behice Ece Ilhan is an adjunct professor at Kellstadt Business School at DePaul University, teaching MBA-level brand management, marketing strategy, and consumer behavior classes. She is also the founder of Dygetic, a strategic brand storytelling and cultural brand strategy consultancy.
LinkedIn: Dr. Behice Ece Ilhan
