Contributed by SnapApp
- Why the MQL Is Broken, and What to Do About It
Only 8% of companies say their marketing and sales teams are aligned. The source of the fracture in the relationship? ...
About the Contributor
SnapApp
SnapApp helps marketers get the leads that Sales wants by using question-based interaction to uncover intent. SnapApp helps marketers learn what Sales wants in a lead, execute interactive programs to capture prospect insights, enable Sales to act on these insights, and measure the outcomes.
