About the Contributor

Contributed by Peter Honebein

• Leveraging Customer Feedback in 'Coproduction Experiences'

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  As marketers, we are continually investing in strategies that set customer expectations about how our goods and services will perform. ...

• 'Co-production Experience' and the Satisfied Customer

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Customer experiences are the foundation for competitive differentiation, value creation, and brand identity. While some companies create emotion-driven customer experiences ...