About the Contributor

Contributed by Grant Polachek

• Why You Need a Brand Style Guide (Even If you Think You Don't)

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Branding

  Maybe you think you can coast without brand guidelines because your employees or contractors or customers implicitly understand your brand. ...

• A Branding Geek's Five Brand-Naming Rules You Shouldn't Hesitate to Break

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Branding

  Many brand-naming rules are totally valid, but adhering to them doesn't guarantee success. Every brand is different, and if you ...

• Six Naming Trends to Help Your Brand or Product Stand Out

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Branding

  So far this year, six naming trends have become prominent, or are becoming so. This article explains how each trend ...