About the Contributor

Contributed by Pieter De Temmerman

• How B2B Marketers Can Absorb and Apply Data Effectively: Six Questions Answered

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Platform fatigue. IP targeting's limitations. Challenges of evaluating campaign performance. The impact of economic uncertainty. The disappearance of in-person events... ...

• Make Account-Based Marketing Work for You in 2020

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  The positive correlation between ABM and sales outcomes is impossible to ignore, but many B2B marketers still struggle with ABM ...