About the Contributor

Contributed by Robert F. Hogeboom

• Failing to Prepare in Web Analytics Is Preparing to Fail

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Far too often, Web-analytics initiatives fail to provide the insight that most businesses need and want. Companies are so eager ...

• Web 2.0 Politics: What Brands Can Learn From the 2008 Presidential Campaigns

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If the Internet community didn't know its place in politics back in 2004, it certainly does today. Its "place" is ...

• Gen-Y Brand Strategy

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Generation Y is the segment born between 1979 and 1994. They are anextremely marketing-savvy group that understands how numerous companies ...

• Back to School: Connecting With College Students

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing to the college crowd is taking on a new urgency.