About the Contributor

Contributed by Ruth P. Stevens

• Managing Email Addresses in B2B: How to Increase Email Coverage of Your Customer Base

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  Everyone's looking to do more with less these days. After comparing the cost of postal mail (about a dollar apiece) ...

• Secrets of Tradeshow Lead Management: Quality Trumps Quantity

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  In tradeshow marketing, it is tempting to boast about the busy buzz at your booth and how many leads you ...

• Three Ways to Develop a Business-Event Marketing Strategy

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  Business events are at their most powerful when they are part of an integrated go-to-market strategy. Integration sounds logical, but ...

• Ten Secrets of Success in Business Event Marketing

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  Business marketers spend more than $20 billion annually on tradeshow marketing, and another $15 billion on proprietary corporate events, such ...