Stephanie Miller

Stephanie Miller is vice-president of market development for Return Path, Inc. (www.returnpath.net). Reach her via Twitter (@StephanieSAM) or stephanie.miller@returnpath.net.

Articles by Stephanie Miller

50% Click-Through Rates? Yes, You Can!
You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email ... more
How Social Is Socially Acceptable in Email?
Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too ... more
Segment Email and Social Networks for a Vitamin-Power Boost
Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects. more
Case Story: Boosting Email-Subscriber Satisfaction
Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities. more
Suiting Up for Customer Loyalty: Email That Fits
For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business demands make it hard to advocate for long-term subscriber value. ... more
Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crocker
Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out. more
A Lesson from Sears: Creating Relevance in Email Marketing
Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close. Despite that pressure, the Sears team had the discipline to hit the pause button on ... more
Email ROI, or Kicking Our Baby Out of the Nest
Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. How can we continue to grow our email programs? more
Five B2B Email Marketing Tips
Email marketers are perpetually caught in the middle. On the one hand, we are celebrated for being the go-to resource for generating short-term revenue results. On the other hand, the applause dies down when the budget talk comes around and we continue to be handicapped by limited investment and strained ... more
How Email Can Fill up a Store Shopping Cart
Email can be a great call to action for multichannel customers, particularly in retail but also in B2B marketing. We all know that email can play a powerful role in turning Web researchers and site browsers into buyers. In fact, more and more of our retailer clients are building a specific ... more

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