Stephanie Miller

Stephanie Miller is vice-president of market development for Return Path, Inc. (www.returnpath.net). Reach her via Twitter (@StephanieSAM) or stephanie.miller@returnpath.net.

Articles by Stephanie Miller

How to Rev Up Your Email List's Growth Through Social Sharing
more
I'm Water, You're Glue: Eight Ways Email Is the Sticky Stuff of Digital Dialogue
more
How Scotts Miracle-Gro Uses Its Email Newsletter to Nurture In-Store Sales
Scotts Miracle-Gro Company, like many consumer packaged goods companies, has no direct online sales channel—but it finds that email-newsletter subscriptions boost purchases on average 1.5 times annually. Perhaps the reason the Scotts Lawn Care Update email newsletter is so successful is its commitment to the roots of the program—customer service. more
50% Click-Through Rates? Yes, You Can!
You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email ... more
How Social Is Socially Acceptable in Email?
Marketers face a bit of a quandary in deciding how social to be. There is a seemingly endless number of social networks, all with conversations that might be relevant to the business. When it comes to email, the issue becomes trickier still: If supporting every social network out there is too ... more
Segment Email and Social Networks for a Vitamin-Power Boost
Here's how Nature Made is combining email and social networking to build stronger email connections with customers and prospects. more
Case Story: Boosting Email-Subscriber Satisfaction
Sometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities. more
Suiting Up for Customer Loyalty: Email That Fits
For every email marketer who has ever heard an executive say, "Email generates revenue, just send more email," this one is for you. Most email marketers care about their subscribers and want to provide a good experience. But sometimes, business demands make it hard to advocate for long-term subscriber value. ... more
Customer Feedback to Improve Email Performance: Ingredients for Success from Betty Crocker
Marketers talk about asking for feedback all the time. Yet, few marketers take the time to really engage with subscribers on any level. That's why BettyCrocker.com stands out. more
A Lesson from Sears: Creating Relevance in Email Marketing
Sears performed a courageous email-marketing act in mid-December. Like every retailer, Sears was surely eager for additional sales and revenue as the worst holiday season in memory reached a crescendo and the sale window started to close. Despite that pressure, the Sears team had the discipline to hit the pause button on ... more