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is president of Design Force, Inc. (
), a leading brand-design consultancy to consumer product companies (phone: 856-810-2277). Ted is also a regular contributor to the MarketingProfs blog, the
Authored by Ted Mininni
Peanuts, Cracker Jack, and Tweets: Does Social Media Help or Hinder Sports?
Social media is all about brand engagement. So, how can sports organizations use it to improve fan experience and not ...
Marketing Study Shocker: QR Codes & Social Media Have Little Impact for Shoppers
QR codes and social media have very little impact, according to new research from Catapult Action-Biased Marketing. MarketingProfs blogger Ted ...
New Study: Marketers Want Your Babies
MarketingProfs blogger Ted Mininni discusses the latest findings mentioned in an Adweek article regarding marketers targeting newborns and toddlers up ...
Are You Ignoring a Segment of Your Audience?
MarketingProfs blogger Ted Mininni warns businesses not to be like the NFL who ignored a huge segment of its target ...
How Do You Market to Pessimistic Consumers?
MarketingProfs blogger Ted Mininni discusses the recent findings of a Research Brief study and the pessimistic outlook of consumers.
Can We Have Sites Without Annoying Pop-ups & Ads, Please?
MarketingProfs blogger Ted Mininni discusses how annoying and pointless pop-up ads are and expresses surprise that businesses still use this ...
Muse on the Moon: How Far Should We Go to Get PR?
MrketingProfs blogger Ted Mininni muses on rock star Matt Bellamy of Muse's desire to convince Richard Branson to let his ...
Does the PGA Brand Need a New Rivalry?
MarketingProfs blogger Ted Mininni shares why a new rivalry between golfers Woods and McIlroy could boost talk about the PGA ...
Rethink Packaging & Add Value to Products
MarketingProfs blogger Ted Mininni discusses how smart packaging is important for products, and how rethinking them can add a powerful ...
Hello, Glamour, Glitz, and Bling: Hello Kitty!
MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to ...
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