Contributed by Ted Mininni
- 'Road Tasted': Something to Sink Your Teeth Into
The Food debuted a new show this past summer. Billed as light fare, Road " features the brothers and , ...
- Branding: The Commodity Conundrum
My favorite section of Business , published a provocative article on October 10th. Is Your Brand Headed for Extinction? was ...
- JOINRED.COM: Marketing At Its Best
Kudos to rocker Bono and Bobby Shriver, son of Sargent and Eunice Kennedy Shriver, for conceiving Product RED, "...a global ...
- Business Week: Upward & Mobile
Business Week magazine has launched a portable electronic version of its content called Business Week Mobile , according to a ...
- So Simple...Even a Toddler Can Use It
Once in a while, the international press picks up a story that tickles the funny On September 26th, Reuters released ...
- Why Shouldn't We Have More Elmos?
The wraps are off 's latest incarnation of Sesame Street's superstar with the preschool The new Elmo T.M.X. plush character ...
- Chocolate Phone: Sweet Spot or Sour Taste?
Verizon Wireless and LG Wireless's much-anticipated new chocolate phone was recently unveiled to lots of oohs and Now that the ...
- Branson's Mission
Fast has a short, but very insightful, piece with Richard Branson in the magazine's September The interview has picked up ...
- Are You Ready for Some Football?
The has successfully extended its popular brand into a way of life with TV, sports radio and satellite radio coverage, ...
- Auf Wiedersehen, Dr. Z! (At Least for Now)
On August 31st, I posted a blog entry "Ask Dr. In that post, I was ruminating about Daimler Chrysler's latest ...
- Building Brands: The Mind or the Heart?
In marketing circles, we focus on brand-building by effectively reaching customers, and getting their The business intelligentsia has been preaching ...
- The Best Global Brands 2006
The hotly anticipated report (in marketing quarters) of the top 100 global brands has been recently released by Interbrand and ...
- Wining and Dining the Brand
Just read an interesting article in the July 23rd issue of the International Herald France driven to (gasp) market and ...
- Building Corporate Brand Value from the Inside Out (Redux)
Due to the interest I've gotten on a recent blog entry which was a commentary on a business I had ...
- Taking the Initiative in Design Innovation
Now I know this has nothing to do with marketing, PR or But Bruce Nussbaum, editor of the Innovation section ...
- Building Brand Value...from the Inside Out
Just read an interesting article in Strategy + magazine. Rethinking the Value of by the Chairman and CEO of Manpower, ...
- Thinking Green
Everything in our society is packaged. As the president of a design consultancy that specializes in packaging, I have to ...
- Left Brain, Right Brain: Creating a New Business Model
There is currently a fundamental shift in business thinking. In fact, business leaders are embracing, with great impact, the concept ...
- DIY As Big Business
No doubt about it. DIY is big business. Just take a look at the phenomenal growth of retail behemoth The ...
- A Brave New Buzz
Apparently, this is a brave new world, that is, we're boldly going where no man has gone before.
- Making Connections
We can't forget that making human connections is what our work as marketers all boils down to. It's really as ...
- Talking Brands & Building Buzz
Apparently, this whole idea of "talk track", attempts to relate the amount of "talk share" to growth in "market share". ...
- Cars Rule
"Cars" will likely become a hot branded entertainment vehicle because it's got it all. Great theme, lots of consumer passion; ...
- New Soft Sell at P&G
Forging emotional connections with customers is the primary focus at P&G now, for all of the corporate giant's brands.
- Left Brain–Right Brain?
The premise: if our business leaders are expected to become creative thinkers, problem solvers and innovators to keep their companies ...
- The Brand Show Experience
"If you've ever wondered why your company just doesn't seem to connect with today's customer, tune in and get ready ...
- American Idol: Flash in a Pan or Enduring Brand?
The American Idol brand remain fresh, continue to reinvent itself a la Madonna for years to come, or will it ...
- Spiffing Up Tarnished Pro Sports Brands
Let's hope that professional sports continue to rebrand their organizations and espouse/renew their commitment to the values that legions of ...
- Supermarket As Theater?
While most mainstream supermarket chains experience flat sales and profits, stores like Wegman's and Whole Foods are experiencing solid growth ...
- Too Many Web Sites Miss the Point
We all have to remember: two things matter to customers above all else: their needs and their ability to establish ...
- Innovation, Creativity, Design: What It All Means to Business
"What excites me. . .is the way these kinds of companies have chosen to implement innovation inwardly. . . reinventing ...
- Brand Transformation: When (and How) to Revitalize a Brand
When should companies allow declining, aging brands to finish their life cycles? When should they opt to revitalize them? There ...
- How Far Will Brand Extensions Stretch?
Brand extensions represent a way to leverage a brand's assets and equity to market new products, increase sales and hopefully, ...
- Design: The New Corporate Marketing Strategy
While business executives quite correctly view that innovation built into new products and services is important, few have understood that ...