Clay McDaniel
Clay McDaniel is principal and cofounder of social-media marketing agency Spring Creek Group (www.springcreekgroup.com).
Articles by Clay McDaniel
- Eight Tools to Help You Manage Social Media Content OverloadMarketers have rushed to embrace Facebook, Twitter, blogs, customer ratings and reviews, and other social media platforms—inviting customers to comment on their products and services across the Web. The result? Content overload. Here are eight tools to help you tame and respond to the otherwise overwhelming flow of information. more
- Take off Your Twitter Goggles: Why Marketers Still Need a Blogging StrategyTwitter may be the all the rage, but it's not yet time to pull the plug on your corporate blog and stop monitoring all the blogs where people talk about your brand. The emergence of Twitter as a hyper-popular social-media tool for marketing is not the death knell of the ... more
- 13 Essential Social-Media 'Listening Tools'You're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well as talking? Here are some of the top tools for ... more
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