Gwyneth Dwyer
Gwyneth Dwyer is director of writing services at Larsen (www.larsen.com), an interactive, branding, and design firm with offices in Minneapolis and San Francisco. She blogs at MarketingProfs Daily Fix (www.mpdailyfix.com). Reach her at g.dwyer@larsen.com.
Articles by Gwyneth Dwyer
You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set ... more
What does your brand look like? Is it recognizable—in any medium? Or does it change its appearance and present a ... more- "You can't sit around and wait for inspiration," said Jack London. "You have to go after it with a club." Pick ... more
- You're rolling out a marketing campaign. Launching a product. Revitalizing your brand. What's the big idea? Not to sound flippant, but ... more
- Whether your launch is for an entirely new product or for a line extension, these seven marketing communication musts will ... more
- ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up? more
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