About the Contributor

Contributed by Ignacio Hernandez Jr.

• Special Report From MarketingProfs: Marketing to Hispanics (Part 2 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Last week, we ended the first part of this two-part series with a discussion of the perceived entry barriers to ...

• Special Report from MarketingProfs: Marketing to Hispanics (Part 1 of 2)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The US Hispanic population, with its growing purchasing power and impressive growth in media usage, has companies scrambling for ideas ...