About the Contributor

Contributed by Carl Hedberg

• How to Get Your Message Across, Soft and Clear

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  In addition to spotlighting particular areas of expertise, though, testimonials can also provide an excellent venue for expressing brand emotions.

• Telling It Like It Is: The Art of Mining Compelling Quotes

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Compelling quotes are not happy accidents; they are gems mined from logically-ordered transcripts of well-planned interviews.