Contributed by Jonathan Salem Baskin
- 'White Swan' Marketing, or How to Focus on What Works
When the latest marketing answers fail to produce the results you expect, maybe it's time to start asking different questions. You ...
About the Contributor
Jonathan Salem Baskin
Jonathan Salem Baskin (www.baskinbrand.com) is the author of Branding Only Works on Cattle and blogs at the Dim Bulb (dimbulb.typepad.com). Reach him at jonathansalembaskin (at) yahoo (dot) com. Don't miss Jonathan's online seminar this Thursday, May 21, noon (ET). Sign up for "What Matters Now in Branding: Ten Ideas to Get Refocused."
