About the Contributor

Contributed by Phil Fernandez

• Why Content Marketing Across the Revenue Cycle Is Crucial

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Today's revenue-focused marketers need to be experts in inbound marketing. Learn why effective inbound marketing requires relevant, compelling content that ...

• How Marketing Can Earn a Seat at the Revenue Table

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Marketing is suffering from a crisis of credibility. So what can marketers do to be seen as part of a ...