Contributed by Andrea Learned
- Profiling Green Moms: What Marketers Need to Know
We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power ...
- What's the Best-Kept Secret for Marketing to Women?
Why do women and men do what they do or say what they say? If marketing to women is a ...
- Chipotle's Hot Spot: The Vulnerability of Authenticity
Http://www.mpdailyfix.com/images/chipotles-pair.jpg
- Marketing Golf: On Par?
The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the ...
- 100 Best Business Books of All Time
If you are like me, it can get incredibly overwhelming to keep up with business books. So many publish in ...
- Why Do Super Bowl Ads Get So Much Attention?
The annual Super Bowl buzz-buildup and ensuing flurry of analysis about game day ads is all just part of the ...
- The Death of Marketing to Women?
Marketing to women isn't dead - but, with men shopping more and starting to pay attention to the things women ...
- Designing for Transformability in a Downturn
What if this economic downturn is the time to give up on new thinking, but really provides the opportunity to ...
- The New Conspicuous Consumer
The economy is in a bad way, and consumers are probably not going to be buying much anytime soon. So, ...
- Marketing Vaseline for Men in a Woman's Way
As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in Men ...
- Walking Like a Man (But Buying Like a Woman)
Are men the "next big thing" for marketers? According to an AdWeek , it would seem so. Does this mean ...
- Marketers: Give Feminism Its Due
It's always tough to use the word "feminist" or "feminism" in a post. Those terms can seem to throw all ...
- Under the Radar with Marketing to Women: Miracle-Gro
Ever notice how life lessons come when and where you least expect them? Sometimes, the best insights really do emerge, ...
- The Gender Role-Changing Realities
I've talked with a lot of men lately about gender roles and stereotyping, and those issues come up in their ...
- Do You Want to Invest 'Like A Girl' or Like Warren Buffett?
When I say "hugely successful investor," we pretty much all think "Warren Buffett," right? Would you be surprised to find ...
- Market Segments, Misunderstood
Even though you are likely a marketing type -- and using that brain to read this post -- take a ...
- Sports and Women: Who Knew?
Yes. I'm one of the 40.5 million women (out of 90 million people) expected to watch this year's Super l ...
- Overcoming the Curse of Knowledge in 2008
As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for Face it. Just ...
- Men and Women Are Like-Minded Luxury Shoppers
Congratulations! Now is the time to reap the benefits of your many years studying up on marketing to women. We ...
- Closing the Fashion Gender Gap (Slowly)
Party events and pink marketed to young women seem to get a lot of attention, but they aren't the only ...
- Is 'Green' Manly?
Earlier this week, Mike Martin, a regular (and very good) commentator for the local public radio , brought up an ...
- Paying for Sustainability
It is a good day when the research starts to show what many of us have been intuiting for a ...
- Avon Calling: Can a Man Sell Skin Care?
This is exactly how a recent Associated Press on men selling Avon products began (and, please it is not Bobbi ...
- Will Shock Sell a Cause?
What motivates people in terms of health issues, from diabetes to smoking, can be a fascinating topic - all the ...
- Judging a Book by Its (Pink) Cover
The marketing of some children's books is getting increasingly gender-specific. In fact, some book marketers are forcing a gender stereotype ...
- Marketing Wine: Gender, Generation or Knowledge?
Can we make assumptions about who feels most comfortable ordering or buying wine? At first glance, findings of a recent ...
- Making Beer a Girly Beverage
I am that not-so-rare a woman who drinks beer. No need for a stereotypically feminine bottle or tap - I ...
- What Under Armour and Trojan Know About Gender-Specific Marketing
A few more traditionally male-oriented brands are connecting with the women's market in clever ways, and it is worth taking ...
- Making Tequila 'Sexy' for Women
Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really... shall ...
- Careful What You Pink For
More men are buying female-targeted skincare, beauty products and treatments, according to . These guys are the brave They need ...
- True Love: Blackberry and Storytelling
Is doing a pretty major media blitz with their new campaign, Ask Someone Why They Love Their I think I've ...
- Men, Women & Philanthropy: Who Gives?
I recently presented to a conference audience of amazing people in the philanthropy "business" in Cambridge, MA. A number of ...
- Financial Services Marketing: Educate and Take It Slow
The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an ...
- McMoms: Can McDonald's Really Handle the Truth?
As Colonel Nathan Jessep in "A Few Good actor Jack Nicholson practically spits out the "You can't handle the truth." ...
- Cause Marketing That's More Than a Pink Ribbon
Let's say you are searching for an appropriate cause that your brand can passionately and authentically support (i.e. it needs ...
- Apple Exemplifies 'Connection' With Retail Customers
I know. You are all sick of hearing how wonderful is, but bear with me. Randall Stross wrote a great ...
- We're Not What You Think: Today's Single Population
Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you ...
- Happily Proven Wrong About Ugly Betty
Though I am not big on televison today, I did take the time to about a new show, Ugly , ...
- Next Generation Looking for Corporate Responsibility
If you've been monitoring what women look for in a brand, you've long since addressed their interest in your corporation's ...
- Tupperware's Quest for Relevancy
Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer's buying path. Still, ...
- The Marketing Lesson of Barbaro
An NPR story I heard just moments ago inspired me to write. In Tom Goldman's about Barbaro and what his ...
- Bastions of American Way Go Green
Socially and environmentally responsible living and business practices are becoming more and more of a priority - thanks to peer ...
- Marketing Green: It's All About the Follow-Through
New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater ...
- What Saks Knows
Two keys to transparent marketing (which is the main concept in my book, Don't Think ) are narrowing your focus ...
- Inside Scoop Savings: 'Maxx Moments'
One of the truths about how women buy involves the "inside scoop" factor. All things being equal experience), the smaller ...
- Smart Marketing with a Slimmer (and Greener) Michelin Man
I had to buy new tires for my Subaru last year, and one of the biggest things on my mind ...
- Air Travel Is Not a Gender-Specific Frustration
I read Joe Sharkey's New York about American Airlines new women-specific web yesterday, rolled my eyes at all of the ...
- The Easy Bravado of Brand Imagery
If, as good info-gathering marketers, we were to evaluate another brand's marketing efforts solely on their big-picture imagery in glossy ...
- Reaching Voters: Personal Narrative in Politics
It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards' recurring cancer ...
- How to Discover What Women REALLY Want
"What do women want?" may seem like the eternal quandry, but it doesn't have to be -- especially with regard ...
- Do Women Need Gender-Specific Business Magazines?
This just As per , is launching Forbes Life Executive in October. I am all for better serving the businesswoman ...
- Hey, Lady! William Safire on 'Woman' v. 'Female'
Even after writing and speaking about marketing to women for all these years, I must admit I still have trouble ...
- Video Stories: Subtle And Humanizing
Just as I put the final touches on "Marketing Through Storytelling" for MarketingProfs (tomorrow, Thursday, noon eastern time), I read ...
- Marketing via Stories: The Selling Power of Narrative in a Conceptual Age
As "A Whole New Mind" author Daniel Pink puts it, we have entered a new era: a less linear "conceptual ...
- Give Consumers What They Want: More Local Connections
Anyone who has talked with me in the past few months knows that I am basically a walking evangelist for ...
- Storytelling: Real Life from Dead Data
Why is all the travel time, rich food, lack of exercise and not-your-own-bed annoyance of going to conferences worth the ...
- Preparing Relationships for an Unknown Future
Last week I attended an incredible multi-disciplinary conference on the topic of "community" called The From the perspective of residential ...
- WSJ: Using a Customer's Journey to Tell a Compelling Story
Have you noticed the new Wall Street Journal ad campaign yet? "Every journey needs a Journal" uses celebrities from the ...
- Toyota Wins Big: Think Evolution, Not Revolution
I imagine a fair number of you read the cover story on Toyota's (reg. required) in The New York Times ...
- Interpersonal Narrative: How Hitachi Is Humanizing Its Technology
I recently delivered a brief presentation on how women buy and what role storytelling -- or interpersonal narrative -- has ...
- 'Insider Information' For Sale
I was on my annual, too-short, snowboarding trip this past week, and came upon a great coffee shop in Breckenridge, ...
- User-Generated Content Done Right
It's exciting to watch as more and more brands take on this consumer-generated campaign concept -- and it has been ...
- When Wow Doesn't Come Naturally: Microsoft's Vista Launch
Let's say I am your average skeptical technology consumer. What do you think might happen if I read media coverage ...
- Sexpresso Sells
The keys to transparent marketing include narrowing your focus and getting to know your customers intimately. Drive-through latte stands in ...
- Female Sports Fans: Is It All About the Celebrities?
In this run up to the Super Bowl, there has been a lot of media discussion about the influence of ...
- Man Laws No More: Say It Isn't So
This past November, I gave for humor in marketing, one example of which was the Miller High Life "Man Laws" ...
- An Astonishing and Awesome Post!
In yesterday's New York Book Review, Joe Queenan wrote a hysterical about the glowing adjectives used to describe novels. The ...
- What Sex Is Your Brain?
Test your own brain with "sex i.d. (on the BBC site) to see where it tracks on the continuum between ...
- StoryCorps-Like Ad Campaign: Clever Way to Let It Out
If you come across it in your nightly viewing, pay attention to the new Let It " ad campaign for ...
- Look Who's Talking: Men & Women in Digital Connection
As we close out 2006, one thing I've noticed is that today's technology seems to help men embrace their supposed ...
- Superbowl Proposal: A Marketing Case Study
We are entering the anticipation zone for 2007 Superbowl Ads, and I'm wondering how a brand can really do something ...
- The Footprint of the Gift-Giving Season
During this season of and its blur of endless, repeating television, radio and print ads, the occasional nod to social ...
- Homophily, Serendipity and Marketing
Did anyone else pore over Sunday's New York Times ? It's Sixth Annual Year of was fascinating, so pull it ...
- Embracing Immaturity
When I was a kid, 35 seemed like just about the age when people should pre-pay for retirement homes and ...
- Email Feedback? You've Got Engagement!
Why bother too much with your Web site if you are a packaged-goods marketer who doesn't sell much, if any, ...
- Marketing in the Middle East, Part 1: Make No Assumptions
A tad sleepy and mind-aflutter with sensory input from a whole other world (quite literally), my recent trip to Dubai ...
- Finding Common Ground in Humor: Let's Give Thanks
When you think about the best marketing efforts, they are often the ones with which you have been able to ...
- Marketing Health: Of Men, Women and... Mustaches?
It is no secret that, while the majority of women commit to at least the annual doctor's visit so that ...
- A Radar for Inconsistency (Part 2)
Given all the press that marketing to women has been getting lately, I imagine we'll see a surge of new ...
- A Radar for Inconsistency (Part 1)
I noticed, with great interest, a brief article on the Saturn brand's "second " in Sunday's NY Early on in ...
- Well-Deserved Coverage for the Women's Market
Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should ...
- Green Is More Than Skin-Deep
"Organic" is the hot label now. But just how much does a company have to change about their products to ...
- Dove Does It Again: Canadian TV Campaign
This just in, and it needs little comment from me - other than that Dove continues to raise the bar ...
- Counteracting Mission Myopia
Katya Andresen, the author of Robin Hood , was just one of the "9 Minds On I interviewed for my ...
- Women Influencing Economies Worldwide
This past week women worldwide -- and the amazing things they can do with even the smallest amounts of capital ...
- Single Women: Not Really a Minority
If it didn't yet seem official enough for you, the findings of the US Census Bureau "2005 American Community " ...
- 'Washer' Seeks 'Folder' for Walks on the Beach...
Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise ...
- News We Can Use on the Female Brain
The female brain. We can't understand it well enough in this So, I'm happy to announce that there is a ...
- Ugly Betty: Cultural Differences in Marketing to Women?
Customer experience expert Stephanie emailed me last week to see if I'd noticed the promo for a September-launching television show ...
- The New Definition of Summer Blockbuster? Not Just a Chick Flick
I've been getting up a little earlier than usual these days, because it's the only time I can walk my ...
- Thought Made Visible
Ghost writers can't write blogs for They can't cover the unique range of topics that might pop into your head ...
- Getting Creative with Sponsorship
Philanthropy lingers on my mind after a presentation I gave last week to alumni and development officers from New England ...
- Sonic-Identity: A New Brand Differentiator?
For a few brands that are turning up the sensory side of their customer experience, what you see isn't necessarily ...
- Single and Loving It: A New Perspective on Marketing to Solo Women
The cover story for this week's Boston Globe Magazine says it "Single and Loving What the article's writer, Keith O'Brien, ...
- Picture Yourself Here
Women are looking for common Their relational brains need a starting point from which to launch a possible long term ...
- Do Men and Women Give Back Differently?
I've just started to do some research on women and philanthropy for an upcoming ...and so have been focusing on ...
- The Secret of NASCAR's Marketing
I've been hearing about NASCAR's female fans and all the clever cross-promotional ideas and licensed products for a while now, ...
- Do Women Sell Better to Women?
This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a ...
- High Expectations
Have you ever noticed when a store's online look and feel don't match it's offline experience, or vice You've built ...
- Generations Blur: Will We Ever Grow Up?
Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine, entitled "Up ...
