Contributed by Andrea Learned
- Curated Relevance: Sometimes, Less Is More
Are all the consumer options available today actually serving customers better, or does the exhaustive selection overwhelm (and ultimately discourage) ...
- Designing Brands With Women in Mind
What do Target, iPod and Hoover have in common? These brands have learned how to catch a woman's eye. I ...
- A New Perspective on Marketing to Women
If marketing to women is just good marketing, why are so many companies missing the boat?
- Un-Retiring Wallets and No Blue Hair: Senior Women
hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ ...
- From Scaredy-Cat to Shred Betty: One Snowboarder’s Marketing Truths
How might the high-learning-curve truths of the snow-sport industry translate into some useful nuggets for marketers in general? Bear with ...
- The Art of E-shopping
Lest you naively launch an effort to understand every detail of e-tailing, Lauren Freedman will quickly remind you: “Shopping is ...
- What Women Want...Online
What women want is the eternal mystery. You want to reach women with your wonderful widget. They don’t yet realize ...
- The Six Costliest Mistakes You Can Make in Marketing to Women
If you've been paying attention lately, only a few companies are marketing to women very effectively. Here's why you ...