Contributed by Joseph Benson

  • Banking M&As: What About the Brand?

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    Not since 1998 has the banking industry experienced the pace of consolidation taking place across the country today. From national ...

  • Heritage: A Master Brand Builder

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    We all know, buy and experience brands that have a great heritage. For some of us, it is Mercedes, Philips ...

  • Brands, Millennials and Universities

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    How well do you understand the "customers" of your university, and what do you know of their lifestyles and buying ...

  • How Your Supply Chain Can Build or Destroy Your Brand

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    Delivering on promises becomes a moment of truth in a customer relationship and can have a positive or negative impact ...