About the Contributor

Contributed by Bill Babcock

• Truce! Ending the War Between Sales and Marketing

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Most companies have a serious problem: Sales hates marketing, and marketing despises sales. Marketing is having great success generating leads ...

• Point/Counterpoint: Two Seconds to Relevance

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  This is the first in a series of point/counterpoint articles by Bill Babcock and Bill Rozier. Babcock is CEO of ...