What's your marketing problem or question? Ask us!
About the Contributor
Vicki G. Morwitz
Vicki G. Morwitz is Associate Professor of Marketing and the Robert Stansky Faculty Research Fellow at the Stern School of Business, New York University
Over 600,000 marketers rely on MarketingProfs for B2B know-how every day. Don't miss out on the latest marketing tips and techniques, delivered right to your inbox. Subscribe today ... it's free!
