Claire Coyne

Claire Coyne is a writer and editor for MarketingProfs. Reach her via clairec@marketingprofs.com.

Articles by Claire Coyne

Problem Solved: What's the Right Social-Media Fit?
You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
Problem Solved: How Do You Convince the Boss That It's Time to Go Social?
There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media? more

Editors' Premium Picks

Premium Article: A 10-Step Social Media Guide for B2B Marketers

by Christina Kerley. Follow the 10 steps you need to ensure your social-media program starts smart, launches strong, and allows you to get the most out of the latest social media tools. more

Webstorm Seminar Series

Join us for this online seminar series and supercharge your website with guidance on Web copy, landing pages, new search strategies, and more from experts like Avinash Kaushik, Anna Talarico, and Gerry McGovern. more

Grapevine Marketing Seminar Series

Join us for this 6-seminar online series to learn from Guy Kawasaki, Emanuel Rosen, Andy Sernovitz, and Seth Godin how to create buzz and get people talking about your brand. more

Research: Digital Marketing Factbook

Get the latest research on search engine marketing, social media marketing, and email marketing. Includes 110 easy to cut-and-paste charts to support and enhance your marketing efforts. more

Case Study Collection: Twitter Success Stories

Did you know you can use Twitter to grow your business? Read Twitter Success Stories to learn how to tweet to engage customers, make sales, and build your brand through the experiences of 11 companies. more