Claire Coyne
Claire Coyne is a writer and editor for MarketingProfs. Reach her via clairec@marketingprofs.com.
Articles by Claire Coyne
- Problem Solved: How Can We Map Social Media to B2B Sales?You've made a couple of forays into social media, and you like what you see! But what tactics are really working out there to draw prospects in—and not turn them off? What are some cool ways to match social with selling? more
- Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back?We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that we're up and running so well, we're panicked about keeping content fresh! How do I keep it interesting, and keep ... more
- Problem Solved: How Do I Turn a Touch Into a Relationship?"Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that via email marketing. more
- Problem Solved: How Much B2B Branding Is Too Much?How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it? more
- Problem Solved: What's the Right Social-Media Fit?You know your company needs to jump in to social media to compete in today's Internet-based marketing world. But which channel is right for you? How can you find the right social-media fit? more
- Problem Solved: How Do You Convince the Boss That It's Time to Go Social?There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media? more
What's New
Facebook Ad Spend Growth Outpacing Paid SearchSocial MediaPosted 2/10/2012 8:00:00 AM
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Luxury Shoppers Use Social Media to Flaunt ...Customer BehaviorPosted 2/8/2012 8:00:00 AM
Android Gains in Smartphone Market, Apple Also ...MobilePosted 2/7/2012 8:00:00 AM
Optimizing the Customer Journey: Strategy and Case StudyAttendee rating:
B2B Social Media Power HourAttendee rating:
- Website Translation: Conquering New Language Markets to Gain ...Attendee rating:
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