Laurel Sutton

Laurel Sutton is a linguistics expert and a partner at Catchword (www.catchwordbranding.com), a full-service naming company founded in 1998. For more information, contact Laurel at 510-628-0080 x105.

Articles by Laurel Sutton

  • 10 Best and Worst Internet Company Names of the Decade
    Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply troubled, breathtakingly silly, serviceable (if dull)—and, occasionally, brilliant. Here are the trends and names that rose to the top (and sank to the bottom). more

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