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Laurel Sutton

Laurel Sutton is a linguistics expert and principal at Catchword, a full-service naming company founded in 1998. For more information, contact Laurel at 510-628-0080 x105.

Articles by Laurel Sutton

From Tampons to Tablets: The Best and Worst Product Names of 2012

We're astounded, amused, and occasionally awestruck by brand names that naming consultants and other marketers come up with over the ... more
The Three 'Knows' of Naming Your Product or Business

Naming or renaming your business or product can be one of the toughest challenges you face. Whether you decide to ... more
10 Best and Worst Internet Company Names of the Decade

Like the internet phenoms they trumpeted, Internet company names of the last decade have been, by turns, wildly inventive, deeply ... more

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