Anto Chittilappilly
Anto Chittilappilly is the president, founder, and chief technology officer of Visual IQ Inc. (www.visualiq.com), a marketing business-intelligence company that provides the end-to-end insight needed to execute successful campaigns, deliver maximum ROI, and measure multicampaign attribution.
Articles by Anto Chittilappilly
- Five Marketing Mistakes You Can Avoid by Using Cross-Channel AttributionCross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner. Here are the five common mistakes they make—and can avoid, by ... more
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