Alton Wright
Alton Wright is a principal at Thomson\\Wright Branding Specialties (www.ThomsonWrightBranding.com). He can be reached at alton@thomsonwrightbranding.com.
Articles by Alton Wright
- Brand Language: A 2020 VisionOne has only to scan news reports from the beginning and the end of the past decade to see how much our language has changed in the interim. The usual suspects—technology, consumer culture, politics—were joined by new agents of lexical change: think terrorism, economic instability, and social networking. Here are ... more
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