PRO Case Study
Case Study: How an Unbranded Game and Mystery Prize Giveaway on Facebook Garnered Exposure for Sharp Electronics
by Kimberly SmithCompany: Sharp Electronics Corporation
Contact: Matt Picheny, Managing Director, Interactive at Lowe New York
Location: Mahwah, New Jersey (US Headquarters)
Industry: Consumer Electronics, B2C
Annual revenue: Confidential
Number of employees: 53708
Quick Read:
"Change" may well be the buzzword of the year, and one that Sharp Electronics adopted recently to both promote its AQUOS LCD line and generate awareness for its role in LCD (liquid crystal display) and solar-energy innovation.
The campaign, developed by Lowe New York, offered consumers "the power to bring change" and included interactive components such as a Facebook game that gave away "life changing" prizes.
Prize specifics were kept secret until awarded, as was Sharp's involvement in the Facebook application and other online elements.
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Comments
%3EThe online campaign surpassed all metrics targets—including those
%3Efor application downloads, usage, and click-throughs to the
%3ELifeChangingBox Web site—by an average of 15%.
Today average CTR is less than 0.1% according to comScore, so 15% add up to 0.115%.
Is this 15% validated as success against the target and considered good case study?
%3EThe campaign was successful in garnering further exposure via some
%3E100 blog posts—which had the potential of reaching up to 1.5 million
%3Ereaders, Picheny estimated.
There are only 48 blog sites writing about lifechangingbox.com according to Technorati and these blogs can't be exposed to 1.5 million readers.
Did MarketingProfs validate this number?
I wonder if all case studies are written by agencies without validation by MarketingProfs?