PRO Case Study
Case Study: How a Diving Equipment Retailer Leveraged Targeted Web Site Promotions to Lift Revenue, Conversions
by Kimberly SmithCompany: Divers Direct
Contact: Robert C. Darmanin, Online Services Manager
Location: Dania Beach, FL
Industry: Sporting Equipment, B2C
Annual revenue: Confidential
Number of employees: 200
Quick Read
Senior management at Divers Direct, a scuba-supply outfit, weren't convinced the company needed to offer discounts to increase Web sales. A test using Sitebrand's Segment&Serve personalization platform quickly changed that perception when the offers gave rise to 83% more revenue.
"I was really surprised to see such a huge difference in the revenue from the groups that saw a Sitebrand-generated offer versus the default group that saw nothing," said Robert Darmanin, online services manager for Divers Direct.
The company tried two additional banner campaigns and used A/B testing; again, revenue increased as a result.
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Comments
The revenue numbers don't seem that convincing- is that per day?
It's the additional amount of revenue generated by the test groups, as compared to the control groups, during that four-week period.