PRO Case Study
Case Study: How a Franchiser Automated Its Marketing Support to Improve Efficiency, Profitability
by Kimberly SmithCompany: Cartridge World
Contact: Sharon Kinkade, Cartridge World's Director of Marketing
Location: Emeryville, CA
Industry: Office Supplies
Annual revenue: $185,000,000
Number of employees: 45
Quick Read
Since entering the US market in 2005, global ink and toner supplier Cartridge World has expanded its presence to 650 franchisee-owned stores nationally. The company's US-based corporate support systems, however, did not keep pace with that growth, and many franchisees were left to their own devices to develop marketing materials for their stores.
Along with the resulting hardship for franchisees—largely small-business owners—the company's overall brand consistency was degraded.
So, together with Kansas City-based Saepio Technologies, the company created a centralized marketing resource center that provided franchisees easy access to customizable templates, logos, and marketing collateral that complied with the company's branding standards, creating a win-win situation for the corporation and its franchisee base.
Sign up for a 2-Day Free Trial »
Learn more about PRO Membership »
Rate this case study
Overall rating
Not a member? Sign up...it's free! Log in to add a comment!
Editors' PRO Picks
-
On Demand Seminar: Growing & Engaging Your Subscribers, Fans, and Followers
Presenter: Jeff Rohrs
Learn how to effectively grow your fans, followers, and subscribers with integrated social media and email marketing. more -
Take 10 Author Series: How to Fascinate People With 7 Key Triggers
This webcast with Sally Hogshead covers key ideas from her best-selling book, Fascinate: Your 7 Triggers to Persuasion and Captivation. more
-
On Demand Seminar: B2B Social Media Marketing Power Hour
This FREE preview of SocialTech '12 helps you discover essential elements of powerful B2B social media marketing. more
-
Take 10 Author Series: How to Be Bold With Your Social Business Agenda
In just 10 minutes, Sandy Carter, author of Get Bold: Using Social Media to Create a New Type of Social Business, shares how to create a social business agenda more
-
Improve Your Small Business Marketing
Learn everything you need to know to grow your small business—from taglines, to plans, to websites, and more—in our handy, 65-page guide, DIY Marketing Essentials for Small Business. more
-
Tame the Giant: The Complete Field Guide to Facebook Marketing
Get the most out of your Facebook presence with our new, 55-page guide to Facebook marketing. more
What's New
Facebook Ad Spend Growth Outpacing Paid SearchSocial MediaPosted 2/10/2012 8:00:00 AM
Social Media Users Prefer Social Login Over ...Web SitesPosted 2/9/2012 8:00:00 AM
Luxury Shoppers Use Social Media to Flaunt ...Customer BehaviorPosted 2/8/2012 8:00:00 AM
Android Gains in Smartphone Market, Apple Also ...MobilePosted 2/7/2012 8:00:00 AM
Optimizing the Customer Journey: Strategy and Case StudyAttendee rating:
B2B Social Media Power HourAttendee rating:
- Website Translation: Conquering New Language Markets to Gain ...Attendee rating:
- Ad Copy
- Advertising
- B2B Marketing
- Benchmarking
- Blog Comments
- Blogging
- Brand Ambassadors
- Brand Awareness
- Brand Equity
- Brand Loyalty
- Brand Positioning
- Branding
- CAN-SPAM
- Career Management
- Case Studies
- Channel Marketing
- Chief Marketing Officer
- Collaboration
- Community
- Content
- Content Marketing
- Copywriting
- Creative Briefs
- Creativity
- CRM
- Customer Acquisition
- Customer Behavior
- Customer-Centric
- Customer Engagement
- Customer Experience
- Customer Loyalty
- Customer Relationships
- Customer Retention
- Customer Satisfaction
- Customer Service
- Digital Marketing
- Direct Marketing
- E-Commerce
- Economic Crisis
- Email Campaigns
- Email Deliverability
- Email Lists
- Email Marketing
- Email Service Providers
- Email Subject Lines
- Green Marketing
- High-Tech Marketing
- Hiring Outside Resources
- Hispanic Marketing
- Interactive Marketing
- International Marketing
- Keywords
- Landing Pages
- Lead Generation
- Lead Nurturing
- Logos
- Management
- Market Research
- Marketing Analytics
- Marketing Budgets
- Marketing Challenges
- Marketing Dashboards
- Marketing Inspiration
- Marketing Operations
- Marketing Plans
- Marketing Smarter
- Marketing Strategy
- Marketing Tips
- Measurement
- Metrics
- Mobile Marketing
- Naming
- New Media
- Newsletters
- Non Profits
- Online Marketing
- Permission Email Marketing
- Personal Branding
- Personalization
- Positioning
- Positioning Statements
- PowerPoint
- PPC Campaigns
- Press Kits
- Pricing
- Print Collateral
- Product Management
- Product Marketing
- Promotions
- Public Relations
- Public Speaking
- Recession
- Referrals
- Research Summaries
- ROI
- Sales
- Search Engine Marketing
- Search Engines
- Segmentation
- SEO
- Services Marketing
- Small Business
- SMS
- Social Media
- Social Networking
- Sponsorship
- Surveys
Join over 434,000 members ... SIGN UP!
Already a member? Sign In!
