Case Study: How a Single Voice Recording Scored Immediate Ticket Sales for Boston College

by Kimberly Smith

Published on 4/21/2009

Tags: Case Studies, Customer Engagement, Marketing Strategy, Sales, Taglines

Company: Boston College Athletics
Contact: Jamie DiLoreto, Boston College's Associate Athletics Director for External Operations
Location: Boston, MA
Industry: College Sports
Annual revenue: Confidential
Number of employees: Confidential

Quick Read

Score one for Boston College (BC), which had just two weeks to generate ticket sales and inspire alumni and fans to make a last-minute trip to Florida after the school's football team secured its first Atlantic Coast Conference title game, in 2007.

Working against time, BC's athletic department scurried to put together an enticing voice-marketing campaign that, at a cost of just $10,000, would yield 5,000 ticket sales and $200,000 in profit by game day.

BC was so happy with the results, in fact, that it has continued to replicate the campaign, with consistently similar results.

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