PRO Case Study
Case Study: A Facebook Experiment in Ad Targeting
by Jason Alba and Kim SmithCompany: One Day, One Job
Contact: Willy Franzen, Founder
Location: Chicago
Industry: Human Resources (Internet)
Annual revenue: Confidential
Number of employees: 1
Quick Read
One Day, One Job—an online company that specializes in helping college students find entry-level jobs—aspired to grow its Web traffic and was attracted to Facebook by the vast numbers of active students on the network.
Challenge
Although the company set up a Facebook Page, it was more interested in leveraging the precise targeting capability of Facebook's advertising platform.
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Comments
I see this becoming more popular and a great way to stand out from the crowd when applying for jobs.
this phenomenon a unique way of selling yourself to the public that has be exploited