PRO Case Study
Case Study: How Getting Personal Helped Spur Renewals for the Golden State Warriors
by Kimberly SmithCompany: Golden State Warriors
Contact: Robert Rowell, president
Location: Oakland, Calif.
Industry: Professional sports
Annual revenue: Confidential
Number of employees: Confidential
Quick Read
Although fans often take sports-team loyalties personally, rarely do those teams get personal with the fans. The Golden State Warriors, however, made that effort with a video and voice solution that offered an unexpected treat for the team's season-ticket holders.
Team president Robert Rowell reports that the experience was well received by those fans, and the organization has enjoyed success in its annual season-ticket renewal campaign.
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