PRO Case Study
Case Study: How a Small Company Went Global (Without Breaking the Bank)
by Kimberly SmithCompany: Lingo24.com
Contact: Christian Arno, Founder and Managing Director
Location: London, UK
Industry: Translation Services
Annual revenue: $6,300,000
Number of employees: 105
Quick Read:
Lingo24 is a UK-based business that used to derive around 70% of its sales from the domestic market. In 2006, it sought to expand operations internationally, both to increase sales and to diversify its revenue sources as a means of protecting itself from fluctuations in the currency markets.
Through the strategic positioning of offices across four continents, and by translating and localizing its website for other markets, Lingo24 has been able to make significant inroads into the international arena. It now derives more than 50% of its revenue from abroad.
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Comments
this is a classic case study of a professional aproach to business. these guys deserve to succeed as they thought through their strategy first and then executed - a lesson for us all...