PRO Case Study
Case Study: How a Small-Business Consultant Leveraged a High-Profile TV Commercial to Generate New Traffic and Win New Business
by Christian GulliksenCompany: LocalZing
Contact: Karl Long, marketing consultant and owner of LocalZing
Location: Pompano Beach, Florida
Industry: Online Advertising, Small Business
Annual revenue: Confidential
Number of employees: 1
Quick Read:
A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing.
As a tiny Florida player in the field of advertising for small businesses, Long knew he should consider unconventional ways to promote his company. Taking his cue from the competitor, he launched a campaign that increased traffic on his blog more than 500%, raised his Google profile, and led to new business.
His strategy offers lessons for small firms and independent consultancies trying to compete with much larger competitors with bigger budgets.
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