PRO Case Study
Case Study: How A Financial Services Firm Increased its Deliverables by 25%, With Fewer Staff, After New US Regulations
by Laurie LandeCompany: Rydex Investments
Contact: Miyeko Keen, Director of Marketing Operations and Services
Location: Rockville, Maryland
Industry: B2B
Annual revenue: Confidential
Number of employees: Confidential
Quick read:
In an era of increasing federal regulation and greater competition in the mutual fund market, a financial firm found itself needing to modernize its marketing efforts. Rydex Investments, a private company that sells funds and other financial products primarily to institutional investors, decided to try some new techniques to get its sales materials quickly into the hands of prospective customers.
It ultimately invested in new software that disseminated targeted information more efficiently to its sales force, and therefore to its customers. The software helped the firm increase the amount of campaign deliverables by 25%, while relying on fewer staff.
The challenge:
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