How a Private Software Company Doubled Its Email Campaigns and More Than Quadrupled Sales Leads

by Laurie Lande
Case study published on 7/17/2007

Privately held Pavilion Technologies knows how important it is for businesses to track ROI. But two years ago, its marketing department realized it was having trouble tracking its own ROI. Pavilion ultimately found a solution through a software system that helps monitor all prospects who visit its Web site.