How a Tiny Manufacturer Convinced Apple to Stock Its Product and Tripled Sales

by Laurie Lande
Published on 9/18/2007

Wi-Gear, an independent manufacturer formed in 2004, was focused on one product—a wireless Bluetooth headset—geared toward the Apple iPod. It had a tiny sales and marketing budget and no outside capital. It needed to grow its distribution from just online sales to other retail outlets, preferably Apple Stores. But plenty of competitors also made wireless headphones for iPods, and they too wanted to get into Apple's stores.

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