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How a Seasonal Business Increased Off-Season Sales With Five Simple Email Tactics

by Jennifer Nastu
Published on 11/20/2007

Business for Blooms Today boomed around Mother's Day and Valentine's Day. But the company needed a way to drive sales during non-peak times. Via a new email strategy, it increased non-seasonal sales—as well as open and clickthrough rates—and grew its email list 40% in just over a year.

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