How a Web-based B2B Niche Service Increased Revenue per Sales Rep by 9.3%

by Laurie Lande
Case study published on 12/4/2007

Online service ShareBuilder 401(k) provides retirement plans exclusively for small businesses. But retirement plans are usually sold in person, not virtually. Here's how ShareBuilder discovered a way to market to this niche that upped its number of sales made via the Internet.