How a B2C Web Site's Landing-Page Tests Resulted in a 67% Jump in Conversions

by Jennifer Nastu
Case study published on 12/27/2007

The landing page for a top Web site's most popular search term converted about 30 percent less frequently than the company's general landing page. By simultaneously testing four new versions of the landing page, the site was able to ensure relevance, increasing conversions 67%—and decreasing abandonment rates.