PRO Case Study
Case Study: How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategies
by Laurie LandeCompany: Synergy Dental Center
Contact: Dr. Anthony Newkirk
Location: Portland, Oregon
Industry: Medical, B2C
Annual revenue: Confidential
Number of employees: 5
Quick Read:
Synergy Dental Center, a dental practice based in Portland, Oregon, wanted to increase its existing base of clients. Owner Dr. Anthony Newkirk had purchased the practice in 2003 from an 81-year-old dentist who was retiring. Though the company had an existing client base, it was stagnant, and there was no marketing strategy in place to attract new patients.
In summer 2007, Dr. Newkirk hired Portland marketing firm Sente Creative to develop a strategy to attract new clients and increase revenue. Dr. Newkirk's goal was 25 new patients a month. The firm launched an Internet-based strategy that relied on measures used by some of the larger businesses and Internet-based companies, including search engine marketing, search engine optimization (SEO), geo-targeting and landing-page techniques.
Synergy Dental's client base has begun to grow, and Dr. Newkirk has nearly reached his goal of attaining 25 new patients a month.
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Comments
This would be good for a beginner who has no idea about Internet Marketing. Effective strategize have not been included. Apart from providing stats such as each additional field after 3 reduces your conversion by 25% there was nothing substantial.