How a Dental Office Attracted Clients Using SEO and Other Internet Marketing Strategies

by Laurie Lande
Case study published on 1/15/2008

Synergy Dental Center of Portland, Oregon, wanted to increase its client base, which Dr. Anthony Newkirk had inherited from the previous practitioner in 2003. He hired a marketing firm to develop a client-acquisition strategy, with a goal of 25 new patients a month. Here's how the Internet-based campaign played out.