How an Ice Cream Company Increased Revenue More Than 8% a Year With Low-Cost Blogs

by Laurie Lande
Case study published on 1/22/2008

Denali Flavors creates and licenses premium ice cream flavors for regional and store brands. Its most popular flavor is Moose Tracks, which is made by more than 80 dairies nationwide—but many consumers have have never heard of it. The company needed to generate awareness at a little cost. So it turned to (where else?) blogs.