How a Viral Campaign Gave OfficeMax Brand Recognition, Drove Shoppers

by Laurie Lande
Case study published on 2/5/2008

Office supply chain OfficeMax also sells digital cameras and other products popular as holiday gifts—but its customers didn't think of it as a holiday-shopping destination. What's more, it was often confused with its chief rival. A wildly popularly web-based viral marketing campaign helped OfficeMax distinguish itself and encourage shoppers.