How a Technology Firm Upped Webinar Attendance, Improved Lead Nurturing

by Laurie Lande
Case study published on 2/26/2008

By hiring an outside expert in lead optimization and leveraging its full range of data, San Francisco-based Objectivity increased turnout for its webinars an average of 10%. The quality of the leads is high as well: More than 30% of the leads typically score high enough to be handed off to sales.